# AI and differentiation free vs paywalled content Go back to [[Week 3 - Introduction]] --- On differentiating free vs paywalled content: On the websites offering paid access to the content, per-sonalization is also used both to pick up preferred journalist materials, and to determine the scope of user access to var-ious types of media products. --- A New Test of Artificial Intelligence - Should the Media Industry Be Afraid? Go back to the [[Readings list]] or the [[Master of Philosophy - Main Page]] Reference: Horska, K. (2020). A New Test of Artificial Intelligence: Should the Media Industry Be Afraid? Science and Education a New Dimension. Humanities and Social Sciences, VIII(39). The [relevant section is available here.](http://seanewdim.com/uploads/3/4/5/1/34511564/httpsdoi.org10.31174send-hs2020-231viii39-06.pdf) #AIBusinessCase